Julian March

How to use ChatGPT as your Content Coach

With the right technique, you can turn ChatGPT into a coach that helps you craft authentic content that's actually you and your thinking, rather than a homogenised heap of web scrapings.

How to build a Leadership Communication Habit which sticks

Let’s enshrine communication as an act of leadership.

Bringing a newsroom culture to your business storytelling

Bringing a newsroom culture to your business storytelling can transform the way you connect with your audiences (clients, investors, staff) and accelerate your strategic imperatives.

Tips for leading, and leading within, a matrixed environment

Love them or hate them, you’ve got to live with matrices, because in a business which relies on collaboration, you can’t just have vertical interfaces — that’s the stuff of silos.

5 techniques for building a business narrative

Here are five techniques for constructing a business narrative.
You can use these in almost any business context.

How to make the move to collective leadership

Leadership, at its best, is not about one person at the top making all the decisions. Instead, it’s about harnessing the collective intelligence and diverse perspectives of a team to navigate challenges and drive innovation.

The most important page in any business plan, and how to get it right

There is one factor separating good business plans from great business plans: it’s the quality of your executive summary.

Eight essential tips for a successful townhall event

I love producing townhall events. It’s a little bit like going back to my old job in television, except with an added 20 years of corporate experience.

What my art exhibition taught me about proposition development (again)

One of the great things about being a consultant is that I am always drawing connections between seemingly disparate worlds.

Identity, Message, Cadence, Content: your storytelling essentials

Nowadays it is both more possible than ever and more important than ever for businesses and the people running those businesses to take control of their own storytelling.

The due diligence pack: the kit of parts to tell your business story

I have just finished preparing a due diligence pack for a business to present to impact investors. It was well received, with one portfolio manager saying it was the best they had seen.

The importance of owning your own web presence in 2024

The fact is that all businesses, whether multinational or individuals, need to establish and maintain their own web presence, for at least three big reasons.